Myths

Myths is an Italian clothing brand founded in 2010 by designer Paolo Pecora. The story of Myths is one of quality and innovation, always with an eye on design. Using the finest, lightest Marzotto wool fabrics, they have developed a unique production method by dyeing the wool before washing the garment to achieve the cool, vintage frosted look that has become their hallmark.

Welcome to our world, where since 1929 we have offered hand-picked clothing and accessories from renowned suppliers/brands/designers, featuring products of the highest quality.

Through our travels and contacts in Europe, we always ensure we can deliver the latest expressions from the fashion world. Everything from urban/sporty/casual to classic.

In our physical store in Borås, we also offer custom tailoring with fabrics from the best weaving mills in Europe.