CULTI MILANO was born from an insightful intuition of Alessandro Agrati's eclectic mind. He instinctively understood, well before his time, that spaces and objects could also have signature scents, that it was possible to surround oneself with olfactory quality in addition to beautiful things in pleasing spaces. In 1988, Alessandro Agrati embarked on his personal research journey into the link between the world of design and the world of the senses, something that would revolutionize the very way people experience rooms and objects. This inspired the name CULTI. The project, which weaves together culture and style, has followed a purposeful creative path over the past 30 years, becoming a brand with a distinct personal spirit. Personal like culture, shaped by our everyday experiences. Personal like a fragrance, with the power to conjure memories. CULTI MILANO is much more than a home fragrance, it is Culture of Ambience, a method of experiencing our spaces as unique and welcoming environments.