Anonymous Apparel

Anonym Apparel was born twenty years ago, during a fantastic trip to Peru. The sublime colors, the joy of life in a country rich in cultures, the knowledge, and the unique quality of textiles, captivated François Lauga, founder of Anonym Apparel. Anonym is the result of pleasant encounters, of a sibling relationship, and it is important for Anonym to maintain it with the same local tailor workshops throughout all these years.

Welcome to our world, where since 1929 we have offered hand-picked clothing and accessories from renowned suppliers/brands/designers, featuring products of the highest quality.

Through our travels and contacts in Europe, we always ensure we can deliver the latest expressions from the fashion world. Everything from urban/sporty/casual to classic.

In our physical store in Borås, we also offer custom tailoring with fabrics from the best weaving mills in Europe.