Ball

1983: BALL^®  releases the first sweatshirt in Europe with print on it The big success with the BALL^® jeans created a growing demand for further products to match and finish off the unique BALL^®  look. Hans Gerhard Svarverud decides to further develop the sweatshirt with new flashy colours. In 1983, BALL^® launched the first sweatshirt in Europe with print on it. The new sweatshirts led to renewed excitement and once again a new adventure for BALL^®. All the way through the 1980s, 500,000 BALL^® sweatshirts were sold yearly across Scandinavia. This meant BALL^® was now one of the most dominant players in fashion both in regard to jeans and knitwear.